The GOOD TREE campaign aims to engage the community to conserve biodiversity and prevent climate change. The holidays are a time when we often give presents and buy more than we need, without thinking about the impact of our gifts and decorations on biodiversity, and therefore on climate change.
The traditional economic model in which we plan, produce, use and then throw away instead of reusing or recycling has caused many unwanted side effects. We are already facing a lot of the consequences of this way of production and consumption. Depletion of non-renewable natural resources, deforestation, destruction of natural habitats, the disappearance of plant and animal species, huge amounts of uncared waste, greenhouse gas emissions are some of them.
The data is alarming: for New Year’s Eve and Christmas purposes alone, an average of 650 kg of CO2 is emitted per person, which is 5.5% of the total annual carbon footprint.
Guided by concern for the survival of the living world on Earth, and believing that each individual can contribute to the conservation of biodiversity and reduce the impact on climate change, we decided to launch the campaign GOOD TREE this December with the desire to encourage the change of habits of the consumer society in which we live.
We can all DO A LITTLE during the holidays and MAKE A BIG IMPACT. And not just during the holidays, but also after them.